Fidor Bank is Europe’s original digital challenger bank, pioneering the collaboration between traditional financial services and technology businesses. Fidor’s banking concept provides an online community for people to provide and receive financial advice, giving users rewards for doing so such as cash, improved current account and savings bond interest rates. All of its banking services can be done online in under 60 seconds. It also acts as a marketplace for its customers, giving them access to a large selection of financial services, products and offerings through its partnerships. The company launched its retail banking offer in the UK in September 2015, and plans to expand its services into Europe in the coming months. It has over 350,000 online community members in Germany and the UK, with a customer base of over 120,000.