Simple is banking, remade with built-in tools for budgeting and saving, beautiful design, and genuine human goodness. They focus on elegant interfaces, transparent policies, modern technology, and extraordinary customer service to help people feel confident with their money. Their customers’ accounts are held and insured by The Bancorp Bank, Member FDIC. Simple lives online, but the people who make it mostly live in Portland, Oregon. Simple was acquired by BBVA for $117m in February 2014.