11/01/13'Digitally native' banks set to take on traditional counterparts' market share: says Udayan Goyal, in bobsguide2013 will see a host of digitally native banks, which aim at tech-savvy customers and youngsters, start to take market share from more traditional retail banking institutions that are still relying on branch, phone and online banking while ignoring social media, the mobile channel and other ways to connect with customers.