Samantha Ghiotti


Samantha is a Partner at Anthemis Group. An industry leader in strategic innovation, Samantha brings a unique blend of corporate, startup and academic experience to the firm. As a founder of Anthemis’ Advisory practice, she has helped lead the expansion of the business from design to strategic execution. She also plays an active role in Anthemis’ capital raising efforts and strategic relationship building across geographies.

Samantha brings a creative, hands-on approach to growing and reinventing businesses in the Digital Age. Prior to joining Anthemis, Samantha held senior positions in some of the world’s largest financial institutions including the Royal Bank of Scotland, American Express and First Data. She previously served as an advisor to Singularity University and the ESCP Business School.

Originally from Turin, Italy, Samantha graduated from the London School of Economics and lives in Barcelona with her young family. She has travelled over 40 countries and published her first book, 20,000 Miles with My Rucksack, in 2011.


First Data Corporation


Strategic Innovation
Retail Financial Services

Latest posts by
Samantha Ghiotti

  • Millennial is a State of Mind October 5, 2015 - If you’re anything like us, you have probably read 20 or 30 articles about what millennials need, and your eyes probably glaze over at the very mention of the term. But that’s actually why Anthemis is excited to ...