Samantha Ghiotti

Samantha brings an unusual mix of corporate, start up and academic experience and is a recognised thought leader in the payment space. Co-founder of Anthemis Edge, the group’s strategic advisory, expert network, design firm and talent collective, Samantha drives the growth of the business and also sits on the board of the ESCP Europe and AgileCI.

With over 15 years of international experience in payments and retail banking globally, Samantha has a fresh, hands-on perspective on traditional and emerging payments, across mature and emerging economies.

Samantha held several senior roles including Group Head of Mobile Banking at the Royal Bank of Scotland, Head of Commercial Services at First Data and held several roles at American Express.

Originally from Turin, Italy, Samantha graduated from the London School of Economics and lives in London with her young family. She has travelled over 40 countries and her first published book ‘20,000 miles with my rucksack‘ is a good read for adventure travellers.


  • Rbs
  • First Data Corporation
  • Amex


  • Mobile Commerce
  • Cards
  • Retail Banking