The concept of financial wellness isn’t a new one to the financial services industry. So why aren’t we seeing a greater commitment on the part of investors to fund early stage companies whose explicit mission is to improve consumers’ financial wellbeing?
Perhaps it is because financial wellness doesn’t fit neatly into a single box – or generation. As recent academic research has shown, a healthy financial outlook correlates closely to physical and mental health, a sense of purpose, work-life balance, and other related concerns.
Who better to work with Anthemis to tackle the challenge of identifying and funding the best startups prepared to improve consumers and businesses’ financial outlooks than MMI Holdings, a global leader in financial wellness and co-creator of some of the original indices exploring this topic.
MMI’s new venture capital arm, Exponential Ventures, and Anthemis have opened a financial wellness investment partnership with a €30m commitment from MMI to invest in companies that have the potential not only to generate successful returns, but also to actively improve the lives of individual consumers and the firms that serve them.
We are looking to work with likeminded institutions to generate financial and strategic returns by investing in financial wellness space. If that sounds like your organization, get in touch with us.