Tech veteran will oversee global brand for investment and advisory firm dedicated to reinventing financial services for the digital world
Anthemis Group (Anthemis), the leading digital financial services investment and advisory firm, has named Leslie Campisi as its chief marketing officer. An experienced communications professional with more than 17 years’ experience building technology brands, Campisi will lead the team tasked with growing Anthemis’ reputation among investors, clients, partners and entrepreneurs around the world.
Since 2010, Anthemis has been at the forefront of catalyzing and accelerating positive, disruptive change across the financial industry. In addition to advising large institutions on fintech strategy, Anthemis also holds 35 investments in early stage companies in the U.S. and Europe across the retail banking and consumer finance, business and corporate banking, payments, wealth and asset management, capital markets and trading, insurance and risk management, and data technology and infrastructure sectors. Campisi is the second senior U.S. Anthemis hire following the appointment of Tom Ryan as head of Anthemis Americas in November 2015.
Campisi joins Anthemis from MSLGROUP, Publicis Groupe’s strategic communications and engagement agency, where she served as senior vice president, digital practice lead. During her tenure at MSLGROUP, Campisi also oversaw communications for key North American client, PayPal, during the 2015 holiday retail shopping season.
In 2012, Campisi launched European technology communications consultancy Hotwire in North America, where she was a member of the global leadership team. As managing director, U.S., Campisi spearheaded the growth of Hotwire’s offices in New York City and San Francisco and played a senior advisory role on global accounts, in addition to helping early stage companies with their U.S. launch, fundraising and exit strategies. In 2014, Hotwire was honoured by The Holmes Report as Best Technology PR Agency Worldwide.
Commenting on the appointment, Nadeem Shaikh, founder and CEO of Anthemis, said: “We’re thrilled to have Leslie join the Anthemis team. Leslie’s deep experience within the technology sector, coupled with her track record of harnessing communications to drive businesses forward, make her an ideal fit as we continue to grow the Anthemis brand around the world.”
Campisi added: “If you’ve followed the fintech sector as long as I have, you know Anthemis has been at the center of the conversation from day one. It’s an honour to join such a world-class team of advisors and investors. I look forward to building on Anthemis’ stellar reputation and sharing the stories of our many exciting portfolio companies.”