First Boulevard is a digitally native neobank building generational wealth for Black America. Though unbanked, underbanked and underserved, the Black community’s $1.4-trillion in annual economic impact provides a significant base to build upon. By developing a platform focused on improving financial livelihood through incentive-based financial education, Black-focused spending and automated wealth building, First Boulevard helps members remove the stress out of managing their money while also developing positive financial behaviors and habits to reach goals faster.