Sentimoto is developing a wellbeing smartphone application aimed at 50+-year-olds. Their service not only helps identify social isolation, inactivity and track mental wellbeing, but closes the loop by suggesting activities tailored to a person’s wellbeing profile and provided by local organisations. Sentimoto is uniquely placed on the market and, having proven the technology, is now working with local authorities and other partners to grow their user-base and the ecosystem of wellbeing activity providers.