Simple is banking remade with built-in tools for budgeting and saving, beautiful design and genuine human goodness. The company focuses on elegant interfaces, transparent policies, modern technology and extraordinary customer service to help people feel confident with their money. Customers’ accounts are held and insured by The Bancorp Bank, a member of the Federal Deposit Insurance Corporation (FDIC). Simple lives online, but the people who make it mostly live in Portland, Oregon. Simple was acquired by BBVA for $117 million in February, 2014.