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Embedded Finance

The Future of the Economy

At Anthemis, we see the future state of financial services as embedded, augmented and ubiquitous. Rather than finance being discrete, we believe it is becoming an intimate part of the products and services that drive our economies — an often invisible but critical societal infrastructure, similar to today’s communications or energy infrastructures. We see a world where finance is embedded deep inside the workings of our businesses and economies, powering the lives and progress of citizens and businesses rather than being a service consumed independently.

Within the white paper, we reveal:

  • What embedded finance is
  • The role it has within the economy
  • Areas of opportunity for embedded finance