“No paperwork. No middlemen. Just trust, embedded right into the payment flow.” – Saujin Yi, Founder & CEO of LiquidTrust
For small and medium-sized businesses (SMBs), trust is the foundation of every transaction. Yet, today’s B2B payment ecosystem forces one side—either the buyer or the seller—to assume all the risk. Buyers often pay upfront, hoping for a successful delivery, while sellers extend services or products on credit, trusting they’ll get paid weeks or months later. When the transaction crosses borders, the risk intensifies, leaving SMBs with limited options to protect themselves.
At the Anthemis Female Innovators Lab Fund, we invest in companies that aim not only to disrupt industries but also to empower business owners – particularly those underserved by traditional financial infrastructure. That’s why we are thrilled to back Saujin Yi & LiquidTrust, who are pioneering a product called Micro Escrow Pay (patent pending), a payment method that eliminates risk from SMB transactions and unlocks new opportunities for growth.
US SMBs alone process $14tn in B2B payments annually, but a whopping 80% are victims to fraud and loss. While large enterprises have access to tools like letters of credit, SMBs are left with few options, forcing them to work with known partners or take on unnecessary risk.
With Micro Escrow Pay, buyers and sellers agree on fund release conditions before money changes hands. The seller gains visibility into confirmed funds before delivering goods or services, and once the buyer approves, funds are instantly released. Unlike traditional escrow or trade finance solutions, LiquidTrust’s model is affordable, scalable and accessible. By integrating into banking platforms or through direct access, they provide SMBs the confidence to transact globally, without fear of fraud or nonpayment.
Great products need great founders, and in Saujin Yi, we see a leader with the experience and vision to reshape the payments landscape. With a background spanning banking, digital strategy and fintech innovation, Saujin has a clear understanding of the financial infrastructure and the product expertise needed to drive adoption. She also has a unique ability to turn complex enterprise workflows into simple, user-friendly solutions. She’s also a champion for women in tech & finance, actively investing in female founders, all while serving as a part-time lecturer at UCLA Anderson’s entrepreneurship program with a personal mission to create a level playing field.
We’re proud to support Saujin and the LiquidTrust team as they build the future of payments!
Bukie, Saujin, Courtney (Motivate Ventures) & Hana at Fintech Meetup
About The Anthemis Female Innovators Lab Fund:
Anthemis is a specialist asset manager that creates value from driving financial systems change by investing in businesses committed to resiliency, transparency, access, and equity. Launched in 2019, The Anthemis Female Innovators Lab Fund is a $50mn fund that invests in early-stage female founded & co-founded startups at the intersection of finance and technology across North America, the UK and Europe. Anthemis Female Innovators Lab’s (FIL) approach is modeled on Anthemis’ embedded finance investment thesis, targeting business models that deploy financial services within a diverse set of industries.
