Plush is an AI-powered fashion discovery platform built around personal taste. It helps people find what feels right, not by rigid keywords, but by mood, aesthetic, and intent. It’s like talking to a personal stylist who truly understands your taste. Founded in 2024 by Chang Liu and Ying Zhu, Plush’s mission is to build the intelligent discovery layer for all taste-driven decisions—starting with fashion, and growing into every choice guided by mood, moment, and meaning.